I went shopping just now and bought this three-pack of tissues. Basically, it’s three boxes of tissues that are then help together with cling wrap.

It got me to thinking.. why three boxes and cling wrap? Why not one tall box? The first challenge with that is once the first 10cm of tissues was used, you’d have to be digging around inside the box to reach then, as they wouldn’t dispense properly at that point. Not unless they were really long tissues, which would just be silly. I figure the way to get around this would be to have a scissor-jack in the bottom of the box that one could wind up as the tissues are running down in order to always have them dispensing nicely out the top. Simple, right? I’ve even added this diagram here.

Basically, the box of tissues has an open bottom and a slot in the side so it slips over the jack. The added benefit of this is that it promotes customer loyalty, as the jack is obviously re-useable. Once the customer has bought the initial tall tissue box kit with tissue elevation jack ™, when they run out of tissues they can purchase the tall tissue box refill pack. It’s environmentally friendly! They can even buy three refills held together with cling wrap to always ensure they have a spare handy.
These are the things I think about.







